It’s not clear if this design change will be rolled out to other stores or if it’s simply being tested at this specific store.Īs the report notes, the move would sacrifice the kids' tables typically found near the rear of Apple's narrow store designs, certainly a disadvantage for some customers. The improvement seems to come at the expense of the very popular kids area, with its round, black seats and iPads loaded with children’s software. This new 90-degree Genius Bar turn solution would be particularly effective at narrow stores where there is limited room for seated customers. In the example described by ifoAppleStore, the move allows the total number of stools to be increased from 7 to 12, although some of the newly-gained space will still be needed by Geniuses for their work with customers. As Apple has tweaked its support procedures so that Geniuses are assisting up to three customers at a time, the company can also more efficiently address customer needs with the new layout. The change also breaks down the barrier between customers and support staff, with Geniuses and customers apparently mingling on the same side of the table.
Significantly, the change turns the entire Genius Bar by 90 degrees to provide stools for customers on both sides of the table. Nevertheless, one day later, Jobs was already working on getting a trademark for the Genius Bar.IfoAppleStore posts a photo of Apple's concept for a redesigned Genius Bar for at least some of its retail stores, a move intended to increase capacity at the busy support location.
They’re all geeks! You can call it the Geek Bar,” Johnson recalled Jobs saying. “I’ve never met someone who knows technology who knows how to connect with people. He was, however, met with a healthy dose of criticism by, of course, Jobs.
The idea for the Genius Bar came from Johnson feeling like getting help should be a central idea for Apple customers. Despite panning the ideas, Jobs hired Johnson a day later. According to Johnson, Jobs asked him to write down his ideas. Interestingly enough, Jobs didn’t like Johnson’s ideas early on in the process of creating the store. Someone just paid over $60,000 for this ultra-rare iPhoneĪpple’s secret VR headset just leaked an ingenious idea The EU is preparing an App Store change that Apple won’t like
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